If you own a restaurant and your décor and layout are a bit stale, it could be time for a renovation. Not only will an attractive renovation pull in more customers, it will increase your investment and garner brand awareness. Yes, it may seem like a lot of money to spend initially, but the rewards you will get for years to come will be well worth it.
Here are some of the top benefits to a commercial renovation to your restaurant.
1. Increase Attention and Brand Awareness
One simple yet effective way to garner more attention and boost your brand awareness is to add a new coat of paint to the exterior of the restaurant. Not only will this catch the eye of regular patrons but it will also pique the interest of people just passing by who may not have even known you existed.
Choose paint colors that best represent your brand and logo within a welcoming atmosphere. The right colors will inspire feelings of peace and positivity, not to mention hunger before your guests even step foot in the door. You can also paint the interior of your restaurant for an instant visual boost, or update your logo or menu to appeal to your clientele.
2. Enhance Perceived Food Quality
You won’t be doing anything for your reputation if guests arrive only to see worn furnishings, chipped paint, outdated décor, and grimy floors. They will equate this with a lack of quality food and service. Does your carpet or tile evoke happy feelings in your guests? Do your furnishings put you on par with other top-quality restaurants in the area?
It may be time for replacing furniture, ripping up carpet and replacing it with hardwood, reupholstering furniture, and maybe even blowing out a wall or two to make a floor plan that flows better. With such renovations under your belt, your guests will likely recognize the value and quality of the food, gladly giving you their business. You can even raise prices a bit to match the upstanding quality of your “new” restaurant.
3. A Renewed Experience
Whether you serve up fast food, or offer casual or fine dining, guests visit you for the experience. From the flooring to the lighting to the dishware, all of these elements come together to enhance your guest’s overall experience so they come back again and again. The experience you create will translate to a certain monetary value and increased revenue. If you want to encourage your guests to stay and linger over their meal or a cup of coffee, add dim lighting for a cozy, warm atmosphere. If you own a fast food restaurant that churns out food to happily meet the on-demand nature of busy consumers, consider painting the interior a vibrant color while offsetting that with upbeat music to evoke a sense of urgency and energy.
4. Justify a Price Bump
Customers are less likely to complain about higher prices when they are given an aesthetically, technologically and service-oriented experience that exceeds their expectations. A renovation could actually give you the boost you need to kickstart a bump in your menu prices. But at the same time, you’ll have to train your staff to provide higher quality customer service to match the price increase.
Contact AD Construction
Ready to finally tackle that restaurant renovation you’ve been meaning to explore? Our South End builders are experienced in all aspects of commercial remodels in Boston and surrounding areas. Contact us today at 877-345-BUILD to book your consultation.
